By Marcus Flynn, tracking and attribution editor. Updated 14 September 2026.
What it costs
From $83 per month.
Affiliate and lead-gen plans are priced by events and seats. Solo is $141/mo billed yearly ($169 monthly) with 5M events and one user. Team is $333/mo ($399 monthly) with 20M events and five users. Enterprise is $833/mo ($999 monthly) with 75M events and fifteen users. Overage costs $0.04 per 1,000 events on Solo, $0.035 on Team and $0.025 on Enterprise, and tracking keeps running past the cap. Ecommerce plans are priced by tracked revenue: Relay is free with UTM-based last-click attribution, Brand starts at $83/mo billed yearly ($99 monthly) and Agency at $499/mo ($599 monthly). Faster ad-spend sync is a paid add-on. Paid plans start with a 14-day free trial.
Read from the vendor's own pricing page and current as of 12 October 2026. The headline tier is rarely the real bill; add the automation, faster data and extra seats you would actually run.
Is it worth it?
What works
- Server-side CAPI for Meta, TikTok, Google and Snapchat is included from the $69 Builder plan, where several rivals gate it behind four-figure tiers.
- Ad-spend sync down to the ad level means ROAS and CPA reflect what was actually spent, not a number hours out of date.
- Sits between a pure click tracker and a revenue-attribution suite, so one tool covers affiliate offers and owned DTC.
- Published, tiered pricing all the way up to Agency, so you can forecast cost as you scale seats and events.
What to watch
- The fresh ad-spend sync speeds (5 and 15 minute) and the Ads Manager control layer are paid add-ons on top of the plan, so the real monthly cost at scale runs above the headline price.
- It is a media-buying tracker, not a full multi-touch attribution suite for long, call-heavy sales cycles; buyers who need that look at Hyros.
- Setup still asks for clean UTMs, working pixels and CAPI hygiene. It surfaces tracking gaps, it does not paper over them.